How to build an experience when you can’t leave home.

Did you know that most Shake Shack’s don’t have a drive through? This became a real problem during covid. With no foot traffic, and a stock price that had dropped 70% Shake Shack needed a quick pivot. This idea partnered them with delivery service Goldbelly, and came with an at home cooking show via tiktok that taught loyal fans how to recreate their Shake Shack favs int heir home kitchens. When you can’t go to Shake Shack, this campaign brought Shake Shack to you.