How to launch the next generation of water.

SMARTWATER

Strategy | Content | Campaign | Production

There are many waters to choose from, but there’s only one Smartwater. This campaign launched the brand globally as not just another spring water, but as the technological advance in hydration we need to keep up with an ever-stressful world.

This is H2.0

RESULTS

1.4M

Video views in the 1st 2 weeks

500M

Editorial Impressions

79%

Reached 79% of all Londoners

Smartwater Jennifer Aniston Billboard
Smartwater animation
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